A good public relations program:
A) Sends a constant stream of information to the company's stakeholders.
B) Is separate from the company's public affairs program to avoid conflicts of interest.
C) Should be primarily reactive, responding to issues as they arise.
D) Is necessary only for highly vulnerable companies.

Question

Quizplus · Accepted Answer

A good public relations program should be proactive in sending a constant stream of information to the company's stakeholders to maintain a positive image and build relationships with them. B is incorrect because public relations and public affairs overlap and should have a consistent message. C is also incorrect because a PR program should also be proactive in communicating positive news and initiatives. D is incorrect because all companies can benefit from a strong PR program to manage their reputation and communicate their value to stakeholders.

A Good Public Relations Program