When businesses bring products and services to the many people in the world who have traditionally been beyond the reach of global commerce,they are said to be:

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The term "bottom of the pyramid" refers to the large and often-underserved market of people who live in poverty around the world. When businesses focus on serving this market, they are said to be serving the bottom of the pyramid. This approach can involve developing products and services that are affordable and accessible to people with low incomes, as well as implementing innovative distribution and marketing strategies to reach these consumers.

When Businesses Bring Products and Services to the Many People