Which of the following forces is commonly reduced through the use of switching costs?
A) Buyer power
B) Supplier power
C) Threat of substitute products or services
D) Rivalry among existing competitors

Question

Quizplus · Accepted Answer

To reduce buyer power an organization must make it more attractive for customers to buy from them than from their competition. One of the best IT-based examples is the loyalty programs that many organizations offer.

Which of the Following Forces Is Commonly Reduced Through the Use