Which of the following companies uses the focused differentiation strategy?
A) Hyundai
B) Audi
C) Kia
D) Tesla

Question

Quizplus · Accepted Answer

Tesla uses the focused differentiation strategy by offering electric vehicles that are high-quality and unique from traditional gasoline-powered vehicles. They focus on a specific niche market of environmentally conscious consumers who are willing to pay a premium for their products. Hyundai, Audi, and Kia use a broad differentiation strategy by offering a wide range of products to a broad market.

Which of the Following Companies Uses the Focused Differentiation Strategy