Which of the following companies uses the broad cost leadership strategy?
A) Hyundai
B) Audi
C) Kia
D) Tesla

Question

Quizplus · Accepted Answer

Hyundai is known for its strategy of providing low-cost vehicles with basic features, making it a prime example of a company using broad cost leadership strategy. Audi and Tesla, on the other hand, are known for their focus on high-quality, premium products, while Kia is positioned as a value-focused brand rather than a cost leader.

Which of the Following Companies Uses the Broad Cost Leadership