The purpose of _____ is to get a conceptual representation of a respondent's attitude toward the attitude object and to compare the relationships between people.
A) Likert scales
B) comparative scales
C) forced rating
D) Q-sorts
E) Stapel scales

Question

Quizplus · Accepted Answer

Q-sort is a research technique used to study people's attitudes by sorting statements or items according to their relative importance. Respondents rank a set of statements from most important to least important and then the rankings are compared to understand different attitudes and opinions between people.

The Purpose of _____ Is to Get a Conceptual Representation