Maria is conducting research to better understand how consumers respond to the atmosphere and environment in restaurants.She visits several restaurant locations and observes characteristics of the environment and all of the behaviors of the patrons.Which classification best fits Maria's observation study?
A) Unstructured/natural
B) Unstructured/laboratory
C) Structured/natural
D) Structured/laboratory
E) Direct/participant

Question

Quizplus · Accepted Answer

Maria's observation study is unstructured as she is not manipulating any variables and is simply observing naturally occurring behaviors. It is also a natural setting as she is observing behavior in real restaurants rather than in a laboratory setting.

Maria Is Conducting Research to Better Understand How Consumers Respond