HarrisInteractive surveys members of its KidZone,a group of consumers ages 12-17.These participants report consumption data on a variety of products and response to various promotional methods.The KidZone members are part of a(n)_____.
A) longitudinal panel
B) cross-sectional study
C) monitoring study
D) cohort study
E) statistical study

Question

Quizplus · Accepted Answer

A longitudinal panel involves repeatedly collecting data from the same subjects over time, which aligns with the description of KidZone members providing ongoing consumption data and responses.

HarrisInteractive Surveys Members of Its KidZone,a Group of Consumers Ages