Competing in the markets of foreign countries entails dealing with such factors as

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Competing in foreign markets requires dealing with all of these factors. Fluctuating exchange rates, government restrictions, and cultural differences all have significant impacts on a company's success in foreign markets. Additionally, understanding differences in consumer buying habits and preferences is critical for tailoring products to specific markets. Companies must also decide whether to offer a standardized product or customize their offerings for each market. And finally, variations in product design can be necessary to meet the needs of different markets.

Competing in the Markets of Foreign Countries Entails Dealing with Such