The generic strategic options for competing in foreign markets include
A) global low-cost, global differentiation, global best-cost, and global focus strategies.
B) maintaining a national (one-country) production base and exporting goods to foreign markets.
C) licensing foreign firms to produce and distribute one's products or to use the company's technology.
D) a custom-tailored country-by-country approach based on meeting the particular needs of particular buyers in each target country.
E) All of these.

Question

Quizplus · Accepted Answer

The best choice is all of these options since each option provides a different approach that can be used to compete in foreign markets. The global low-cost, global differentiation, global best-cost, and global focus strategies provide general guidelines for how firms can compete in different markets, while maintaining a national production base and exporting goods is a good option for firms that want to maintain control over production. Licensing foreign firms to produce and distribute products allows companies to leverage the capabilities of local firms, while a custom-tailored country-by-country approach provides a flexible approach that can be adapted to meet the specific needs of different target markets.

The Generic Strategic Options for Competing in Foreign Markets Include