Once a company has decided to employ a particular generic competitive strategy,then it must make such additional strategic choices as

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All of these options are additional strategic choices that a company must make once it has decided on a generic competitive strategy. These choices will help the company to achieve and maintain a sustainable competitive advantage over its rivals. By focusing on building competitive advantages, the company can differentiate itself from rivals and provide more value to customers. By employing the element of surprise, the company can catch rivals off guard and gain a temporary advantage. By displaying a bias for swift, decisive, and overwhelming actions, the company can intimidate rivals and gain a reputation for being a strong competitor. By creating and deploying company resources to cause rivals to defend themselves, the company can limit the rivals' options and gain an advantage in the market. Therefore, all of these strategic choices are important for a company to consider when implementing a generic competitive strategy.

Once a Company Has Decided to Employ a Particular Generic