Being First to Initiate a Particular Strategic Move Can Have

Being first to initiate a particular strategic move can have a high payoff when

A) pioneering helps build up a firm's image and reputation with buyers.
B) first-time buyers remain strongly loyal to pioneering firms in making repeat purchases.
C) moving first can result in a cost advantage over rivals.
D) moving first can constitute a preemptive strike, making imitation extra hard or unlikely.
E) All of these.