A company's competitive strategy deals with
A) management's game plan for competing successfully-the specific efforts to please customers, offensive and defensive moves to counter the maneuvers of rivals, the responses to current market conditions, and the initiatives undertaken to improve the company's market position.
B) what its strategy will be in such functional areas as R&D, production, sales and marketing, distribution, finance and accounting, and so on.
C) its efforts to change its position on the industry's strategic group map.
D) its plans for entering into strategic alliances, utilizing mergers or acquisitions to strengthen its market position, outsourcing some in-house activities to outside specialists, and integrating forward or backward.
E) its plans for overcoming the five competitive forces.

Question

Quizplus · Accepted Answer

Competitive strategy refers to a company's approach to competing in the marketplace. This includes the specific efforts made by management to please customers, counter rival moves, respond to market conditions, and improve market position. Choice A is the best answer because it captures the essence of a company's competitive strategy. Choices B, C, D, and E describe different aspects of a company's business strategy, but they don't fully capture the concept of competitive strategy.

A Company's Competitive Strategy Deals with