Which of the following is not one of the ways that managers can enhance differentiation based on uniqueness drivers?
A) Striving to create superior product features, design and performance.
B) Striving for innovation and technological advances.
C) Pursuing continuous quality improvement.
D) Increasing the intensity of marketing and sales activities.
E) Seeking out low-quality inputs.

Question

Quizplus · Accepted Answer

Seeking out low-quality inputs is not a way that managers can enhance differentiation based on uniqueness drivers. In fact, it may compromise the quality and uniqueness of the product or service, leading to a loss of competitive advantage. The other options listed - striving to create superior product features, design and performance, striving for innovation and technological advances, pursuing continuous quality improvement, and increasing the intensity of marketing and sales activities - are valid ways to enhance differentiation based on uniqueness drivers.

Which of the Following Is Not One of the Ways