For a company to have competitively potent resources and capabilities,they must:
A) be in sync with changes in the company's own strategy.
B) be in sync with its efforts to achieve a resource-based competitive advantage.
C) fully support company efforts to attract customers.
D) combat competitors' newly launched offensives to win bigger sales and market shares.
E) All of these.

Question

Quizplus · Accepted Answer

For a company to have competitively potent resources and capabilities, they must be aligned with changes in the company's strategy and efforts to achieve a resource-based competitive advantage. Additionally, these resources and capabilities must fully support company efforts to attract and retain customers. Lastly, they must be able to combat competitors' newly launched offensives to win bigger sales and market shares. Therefore, all of the options listed are crucial for a company to have competitively potent resources and capabilities.

For a Company to Have Competitively Potent Resources and Capabilities,they