For a particular company resource/capability to have real competitive power and perhaps qualify as a basis for competitive advantage,it should
A) be hard for competitors to copy, be rare and something rivals lack, be competitively valuable, and not be easily trumped by substitute resource strengths possessed by rivals.
B) be something that a company does internally rather than in collaborative arrangements with outsiders.
C) be patentable.
D) be an industry key success factor and occupy a prime position in the company's value chain.
E) have the potential for lowering the firm's unit costs.

Question

Quizplus · Accepted Answer

A resource/capability that is hard to copy, rare, valuable, and not easily substituted by competitors can give a company a sustained competitive advantage. Internal vs. collaborative arrangements, patentability, industry key success factors, and potential for cost reduction may not necessarily result in a sustainable competitive advantage.

For a Particular Company Resource/capability to Have Real Competitive Power