A company's resource strengths are important because

Question

Quizplus · Accepted Answer

A company's resource strengths represent its competitive assets and are big determinants of its competitiveness and ability to succeed in the marketplace. These resources could be tangible assets like property, plant, and equipment, or intangible assets like patents, trademarks, brand recognition, and skilled employees. By leveraging these strengths, companies can establish sustainable competitive advantages and reap higher profits than their rivals.

A Company's Resource Strengths Are Important Because