In doing SWOT analysis and trying to identify a company's market opportunities,which of the following is not an example of a potential market opportunity that a company may have?
A) Serving additional customer groups or market segments
B) Growing buyer preferences for substitutes for the industry's product
C) Acquiring rival firms or companies with attractive technological expertise or capabilities
D) Expanding into new geographic markets
E) Openings to win market share away from rivals

Question

Quizplus · Accepted Answer

Growing buyer preferences for substitutes for the industry's product is not an example of a potential market opportunity as it represents a threat to the company rather than an opportunity. It indicates that consumers are shifting away from the company's product or service, reducing its market share and revenues. The other options represent potential opportunities that a company may exploit to grow its market share and revenues.

In Doing SWOT Analysis and Trying to Identify a Company's