One of the lessons of SWOT analysis is that a company's strategy should
A) be grounded in its resource strengths and capabilities.
B) be aimed at those market opportunities that offer the best potential for both profitable growth and competitive advantage.
C) seek to defend against threats to the company's future profitability.
D) generally not place heavy demands on areas where company resources are weak or unproven.
E) All of these.

Question

Quizplus · Accepted Answer

SWOT analysis examines a company's strengths, weaknesses, opportunities, and threats. Therefore, a company's strategy should be grounded in its resource strengths and capabilities, aimed at market opportunities with potential for growth and competitive advantage, seek to defend against threats, and avoid heavy demands on areas where resources are weak or unproven. All of these are essential lessons of SWOT analysis.

One of the Lessons of SWOT Analysis Is That a Company's