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The Competitive Threat That Outsiders Will Enter a Market Is

Question 32

Multiple Choice

The competitive threat that outsiders will enter a market is weaker when


A) financially strong industry members send strong signals that they will launch strategic initiatives to combat the entry of newcomers.
B) the industry is characterized by the lack of sizable scale economies and learning/experience curve effects.
C) the industry's market growth is rapid.
D) there are more than 2 entry barriers.
E) buyers have little loyalty to the brands and product offerings of existing industry members.

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