Strategic group mapping is a technique for displaying
A) how many rivals are pursuing each type of strategy.
B) which companies have the biggest market share and who the industry leader really is.
C) the different market or competitive positions that rival firms occupy in an industry and identifying each rival's closest competitors.
D) which companies have the highest degrees of brand loyalty.
E) which companies have failing business models.

Question

Quizplus · Accepted Answer

Strategic group mapping displays the different market or competitive positions that rival firms occupy in an industry and identifies each rival's closest competitors. It helps to understand the competition in an industry and to identify areas for potential strategic moves and alliances. Option A is incorrect because strategic group mapping does not count the number of rivals pursuing each strategy. Option B is incorrect because it only shows who has the largest market share and does not identify competitors. Option D deals with brand loyalty, which is not the main focus of strategic group mapping. Option E is incorrect because strategic group mapping does not identify failing business models.

Strategic Group Mapping Is a Technique for Displaying