Evaluating whether an industry's environment presents a company with a sufficiently attractive business opportunity involves
A) sizing up overall industry and competitive conditions to determine whether the industry's overall profit prospects are above average, average, or below average.
B) determining which firms in the industry have a competitive advantage and how they got their advantage.
C) determining the overall strength of the five competitive forces.
D) constructing a strategic group map and assessing the attractiveness of the competitive position of each strategic group to determine the overall attractiveness of all the strategic groups.
E) using value chain analysis to determine the relative cost positions of rival firms and to learn who the industry's low-cost producer is.
Correct Answer:
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