Breaking down resistance to a new strategic vision typically requires that top management
A) institute a balanced scorecard approach to measuring company performance, with the "balance" including a mixture of both old and new performance measures.
B) keep company personnel well-informed about forthcoming changes in the company's strategy.
C) frequently reiterate the basis for the new direction at company gatherings, address employee concerns and fears head-on, and provide updates and progress reports as events unfold.
D) move promptly to update the company's business model and hold meetings with company personnel to explain the merits of the new business model.
E) raise wages and salaries to win the support of company personnel for the company's new direction.
Correct Answer:
Verified
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