Why should long-run objectives take precedence over short-run objectives?
A) Focus is placed on improving performance in the near-term.
B) Long-run objectives are necessary for achieving long-term performance and block focus on short-term results and put the company in a position to perform better later.
C) To satisfy shareholder expectations for progress.
D) Forces the company to consider what to do now to perform better later.
E) None of these.
Correct Answer:
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