Company Objectives

Company objectives

A) are needed only in those areas directly related to a company's short-term and long-term profitability.
B) need to be broken down into performance targets for each of its separate businesses, product lines, functional departments, and individual work units.
C) play the important role of establishing the direction in which it needs to be headed.
D) are important because they help guide managers in deciding what the company's strategic intent should be.
E) should be set in a manner that does not conflict with the performance targets of lower-level organizational units.