The fact that many firms are too production-oriented and inefficient is one reason why so many new products fail.
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Q1: Consumer satisfaction at the micro level cannot
Q2: Thanks to much publicity, the marketing concept
Q3: Making sure that the benefits a customer
Q4: Evaluating marketing effectiveness is impossible.
Q6: Monopolistic competition is caused by customer preferences,
Q7: The American Customer Satisfaction Index makes it
Q8: In the United States, the aim of
Q9: In the United States, the basic objective
Q10: Micro-marketing often does cost too much because
Q11: At the macro level, consumer satisfaction is
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