Micro-marketing often does cost too much because many firms improperly blend the four Ps and misunderstand both their customers and the market environment that affects their operation.

Question

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Micro-marketing can be costly if the firm does not correctly understand their customers and the market environment. Improperly blending the four Ps (product, price, place, promotion) can also contribute to high costs.

Micro-Marketing Often Does Cost Too Much Because Many Firms Improperly