Good marketing managers put themselves in the customer's position.
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Q53: The legal environment sets the maximum standards
Q54: Given the nature of marketing-and the kinds
Q55: In a market-directed system:
A) the emphasis lies
Q56: The text argues that international competition will
Q57: In the United States, the basic objective
Q59: The basic objective of the U.S. market-directed
Q60: The cost of environmental damage is now
Q61: MACRO-marketing:
A) is probably best evaluated by how
Q62: A national restaurant chain encourages its customers
Q63: When evaluating macro-marketing:
A) the evaluation is necessarily
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