Given the nature of marketing-and the kinds of criticism it typically gets-marketing should be evaluated:
A) at both the micro and the macro level.
B) mainly at the macro level.
C) mainly at the micro level.
D) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Marketing should be evaluated at both the micro and macro levels because it involves not only individual marketing campaigns and tactics, but also broader societal and ethical considerations. Evaluation at the micro level allows for assessment of specific tactics and their effectiveness, while evaluation at the macro level considers the impact of marketing on society as a whole. Both perspectives are important for a comprehensive evaluation of marketing.

Given the Nature of Marketing-And the Kinds of Criticism It