Consumer satisfaction:
A) is a highly reliable standard for evaluating macro-marketing effectiveness.
B) is easy to measure because it is a highly personal concept.
C) is the objective of all macro-marketing systems.
D) depends on consumers' level of expectation.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Consumer satisfaction depends on consumers' level of expectation because it is a subjective measure that varies based on what consumers anticipate versus what they actually experience.

Consumer Satisfaction