Macro-marketing:
A) is probably best evaluated by how individual consumer-citizens vote.
B) can be evaluated with quantitative measures of consumer satisfaction.
C) is concerned with how efficiently individual companies use their resources.
D) is easier to evaluate than micro-marketing.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

The supreme test is whether the macro-marketing system satisfies enough individual consumer-citizens so that they vote to keep it running.

Macro-Marketing