In the U.S. market-directed system, it is up to each _____ to decide how effectively individual firms satisfy the consumer's needs.
A) market research consultant
B) customer
C) manufacturer
D) advertising agency
E) salesperson
Correct Answer:
Verified
Q70: Measuring macro consumer satisfaction:
A) is easy-just add
Q71: According to the text:
A) macro-marketing costs too
Q72: MICRO-marketing effectiveness can be measured by:
A) the
Q73: The authors of the text contend that:
A)
Q74: Satisfaction with a firm's marketing efforts can
Q76: A study revealed that when consumers are
Q77: Measuring MICRO-marketing effectiveness is _ than measuring
Q78: In measuring consumer satisfaction, marketing managers should
Q79: Which of the following statements is true?
A)
Q80: _ can be used as a rough
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