Regarding marketing strategy planning:
A) Managers usually know all they need to know about the needs and attitudes of their target markets.
B) Competitors cannot force a firm to shift its marketing mix.
C) Changes in the dimensions of the market environment have no effect on a firm's marketing mix.
D) The lack of a complete understanding of the target market can make it difficult to combine the four Ps into a suitable marketing mix.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

The lack of a complete understanding of the target market can make it difficult to combine the four Ps (product, price, promotion, place) into a suitable marketing mix. A firm's marketing mix should be tailored to meet the specific needs and attitudes of their target markets. If a firm does not fully understand their target market, they may have difficulty properly incorporating the four Ps into their overall marketing strategy. The other answer choices are incorrect - managers do not always know all they need to know about their target markets, competitors can force a firm to shift its marketing mix, and changes in the market environment can certainly affect a firm's marketing mix.

Regarding Marketing Strategy Planning