Which of the following components of the marketing mix involves the strategic decision areas of benefits, features, and packaging?
A) Promotion
B) Place
C) Positioning
D) Price
E) Product

Question

Quizplus · Accepted Answer

The component of the marketing mix that involves the strategic decision areas of benefits, features, and packaging is the product component. Promotion involves communication and advertising, place involves distribution channels and location, positioning involves positioning the product in the mind of the consumer, and price involves setting a price for the product.

Which of the Following Components of the Marketing Mix Involves