Which of the 4Ps in the marketing mix is most directly related to the publicity for a B2B campaign?
A) Product
B) Place
C) Promotion
D) Price

Question

Quizplus · Accepted Answer

Promotion is the most directly related to publicity for a B2B campaign, as it involves all forms of communication used to inform, persuade, or remind customers about a product or service, including advertising, sales promotion, public relations, personal selling, and direct marketing. Publicity falls under the category of public relations, which is a component of promotion, making choice C the correct answer.

Which of the 4Ps in the Marketing Mix Is Most