Which of the 4Ps in the marketing mix is most directly related to discounts and allowances of purchased products in a B2B transaction?
A) Product
B) Place
C) Promotion
D) Price

Question

Quizplus · Accepted Answer

Price is the 4P most directly related to discounts and allowances. It refers to the amount of money charged for a product or service, and discounts and allowances are used to adjust the price to entice B2B customers to purchase more or to reward them for their loyalty.

Which of the 4Ps in the Marketing Mix Is Most