A S.W.O.T. analysis
A) seeks to reduce the risk of competitive surprises by scanning the market for "signals, warnings, omens, and tips."
B) focuses on what a firm plans to do to "satisfy wishes of a target" customer.
C) summarizes a firm's "strategy, wishes (of its customers), outlook, and tactics."
D) helps defend against potential competitors by developing a set of competitive "safeguards, weapons, offensives, and tactics."
E) identifies a firm's "strengths, weaknesses, opportunities, and threats."

Question

Quizplus · Accepted Answer

A S.W.O.T. analysis helps a firm to identify its strengths, weaknesses, opportunities, and threats. This analysis is used to evaluate both internal and external factors that may impact the business. By identifying these factors, a company can develop a strategy to address potential weaknesses, take advantage of opportunities, and defend against threats.

A S.W.O.T. Analysis