When developing a marketing plan for a new product that is about to enter the market introduction stage of its product life cycle, a marketing manager should:
A) plan to change the marketing strategy every six months.
B) choose the best possible marketing strategy and stay with it throughout its product life cycle.
C) plan to sell the product until its whole life cycle is over.
D) plan to change the marketing strategy as the product moves through its life cycle.
E) change the marketing strategy only when the market environment changes.

Question

Quizplus · Accepted Answer

When a product is entering the market introduction stage, it is important for the marketing manager to have a plan for how they will adjust their marketing strategy as the product moves through each stage of its life cycle. While it may not be necessary to change the strategy every six months, it is important to have a plan in place for when changes may be needed. This allows the marketing manager to stay ahead of the curve and make sure their strategy is always aligned with the needs of the market and the product's position in the life cycle.

When Developing a Marketing Plan for a New Product That