A marketing plan will:
A) explain what marketing mix the firm will use for its target market.
B) include time-related details for the marketing strategy.
C) change with the marketing strategy as the product moves through its life cycle.
D) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

A marketing plan includes all of these components, such as determining the target market and selecting the appropriate marketing mix, setting timelines and benchmarks for the marketing strategy, and adjusting the plan as the product moves through its life cycle.

A Marketing Plan Will