Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?
A) Packaging
B) Customer analysis
C) Price
D) Implementation and control
E) Place

Question

Quizplus · Accepted Answer

Customer analysis is the section of a formal marketing plan that focuses on understanding potential customers and choosing the most important segmenting dimensions in selecting a target market. It involves identifying customer needs, preferences, and behavior patterns, as well as evaluating market size, growth potential, and competition. The other sections of the plan - packaging, price, implementation and control, and place - are more focused on specific tactical decisions related to product design, pricing strategy, sales execution, and performance measurement.

Which Section of a Formal Marketing Plan for a New