Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?
A) Packaging
B) Customer analysis
C) Differentiation and positioning
D) Implementation and control
E) Place

Question

Quizplus · Accepted Answer

The section on Differentiation and positioning is directly related to how the target market perceives the new product compared to competitive products. This section outlines the unique selling proposition and positioning strategy for the product in order to differentiate it from competitors and create a distinct brand image in the minds of the target market.

Which Section of a Formal Marketing Plan for a New