Which section of a formal marketing plan for a new product is most directly related to deciding the markup chain in the channel of distribution for a new product?
A) Packaging
B) Customer analysis
C) Price
D) Implementation and control
E) Place

Question

Quizplus · Accepted Answer

Pricing strategy is directly related to deciding the markup chain in the channel of distribution. The price section of a formal marketing plan for a new product includes setting the initial price, determining discounts and promotions, and deciding on pricing tactics.

Which Section of a Formal Marketing Plan for a New