While developing a new marketing plan,Taco Bell is analyzing whether a collaborator like Major League Baseball would be a good sponsor.This analysis should appear in the ________ section of the marketing plan.
A) company
B) competitor
C) channel
D) Place
E) Promotion

Question

Quizplus · Accepted Answer

Collaborators are evaluated in the company section of the marketing plan. See Exhibit 19-4 for a complete outline of the marketing plan.

While Developing a New Marketing Plan,Taco Bell Is Analyzing Whether