A marketing plan that included sections on transportation requirements, inventory product-handling requirements, and facility requirements would include those sections under the area of ___________.
A) Promotion
B) Price
C) Place
D) Product
E) Personnel

Question

Quizplus · Accepted Answer

The sections on transportation requirements, inventory product-handling requirements, and facility requirements are all related to the distribution channels and logistics of getting the product to the customer. This is a part of the "Place" element of the marketing mix, which deals with selecting the appropriate channels and strategies for delivering the product to the right market segment.

A Marketing Plan That Included Sections on Transportation Requirements, Inventory