In a marketing plan, which of the following would not be included in the Promotion area?
A) Advertising.
B) Packaging.
C) Personal selling.
D) Sales promotion.
E) Publicity.

Question

Quizplus · Accepted Answer

Packaging is not a typical area of promotion in a marketing plan. Promotion typically includes advertising, personal selling, sales promotion, publicity, and other promotional activities designed to communicate with and persuade customers to purchase a product or service. However, packaging could be considered a part of the product strategy, which also includes decisions related to product design, branding, and packaging.

In a Marketing Plan, Which of the Following Would Not