Which of the following is a demographic pattern that affects marketing strategy planning?
A) Shrinking media budgets
B) Growth of interactive agencies
C) Slower real income growth in the United States
D) Major accounts specialization
E) Interactive bidding and proposal requests

Question

Quizplus · Accepted Answer

Slower real income growth in the United States will affect purchasing power and consumer behavior, which in turn will impact the effectiveness of marketing strategies.

Which of the Following Is a Demographic Pattern That Affects