Which of the following is a key trend affecting marketing strategy planning?
A) Senior and ethnic submarkets are getting smaller.
B) Slower new-product development.
C) Less use of technology in personal selling.
D) Less international market development.
E) Growth of marketing information systems.

Question

Quizplus · Accepted Answer

The growth of marketing information systems is a key trend affecting marketing strategy planning as it provides a wealth of data for marketers to make informed decisions about their target audience, product development, and overall marketing efforts.

Which of the Following Is a Key Trend Affecting Marketing