Which of the following is a NOT a key trend affecting marketing strategy planning?
A) Aging of the baby boomer population.
B) More selling via the Internet.
C) Less use of integrated marketing communications.
D) More electronic bid pricing and auctions.
E) More attention to quality.

Question

Quizplus · Accepted Answer

Integrated marketing communications is still an important aspect of marketing strategy planning. The other options are all key trends affecting marketing strategy planning.

Which of the Following Is a NOT a Key Trend