Which of the following is NOT a trend affecting marketing planning strategy in the area of Business and Organizational Customers?
A) Shift to NAICS.
B) Closer relationships and single sourcing.
C) ISO 9000.
D) Less e-commerce and supply chain management.
E) More use of JIT and EDI.

Question

Quizplus · Accepted Answer

Less e-commerce and supply chain management is not a trend affecting marketing planning strategy in the area of Business and Organizational Customers. The other options are all trends that are affecting marketing planning strategy in this area. Shift to NAICS refers to the North American Industry Classification System, which is used to classify businesses in North America. Closer relationships and single sourcing refer to the trend of businesses forming strong relationships with their suppliers and relying on a single source for their supplies. ISO 9000 is a set of international standards for quality management systems. JIT (Just-in-Time) and EDI (Electronic Data Interchange) are both trends related to supply chain management, with JIT emphasizing efficient production and inventory processes and EDI allowing for electronic communication between businesses in the supply chain.

Which of the Following Is NOT a Trend Affecting Marketing