Pick the Correct Statement About Sales Promotion

Pick the correct statement about sales promotion.

A) Sales promotion spending can be easily measured, as it involves unique activities.
B) Large powerful retail chains require less sales promotion support for their manufacturer brands.
C) Sales promotion spending has grown in immature markets, not in mature markets.
D) Spending on advertising usually exceeds the total spending on sales promotion.
E) Sales promotion creates a downward cycle of pricing and promotion.